The DLAB’s role is simple: help ensure Sustainability Tracker digital labels evolve in a way that is credible, useful and commercially practical for brands, regulators and consumers.
As product transparency expectations grow globally, the DLAB provides independent expertise, real-world insight and industry guidance to support the responsible adoption of our digital labels.
The DLAB ensures Sustainability Tracker digital labels function in ways that genuinely work for all industries.
Digital product labels are becoming a core part of how products communicate, helping brands deliver transparency, meet emerging regulations, share lifecycle product information and build credibility through verifiable claims.
Strategic guidance
Clear direction on how digital product labels should be structured, communicated and used in practice.
Technical and practical examples
Real-world applications and use cases that show how digital products labels work across products, industries and customer touchpoints.
Credibility and guidance
Independent oversight to support trustworthy claims and responsible communication.
Industry alignment
Bringing brands, retailers and service providers together around shared standards, expectations and best practice.
The DLAB operates independently, with no commercial or paid influence. Its focus is on:
Its role is advisory, not promotional. The priority is credible progress in product transparency through digital product labels.
If you are exploring Sustainability Tracker Digital Labels for your products, we can help you:
