The Small Business Creating Plastic-Free Signage from Seaweed

This article was contributed by Sustainable Choice Group.

How one idea is cutting waste and scaling impact with help from Xero

Other Matter is creating plastic-free signage made from seaweed, and with support from the Xero Beautiful Business Fund, they’re scaling up. This episode showcases how innovation and small business sustainability can go hand in hand.

In this episode:

• Real example of sustainable product innovation
• How the Xero Beautiful Business Fund helped
• The power of funding small business ideas

It started as a simple but bold idea: what if shop signage didn’t need to be made from plastic at all?

In episode seven of Sustainability Essentials, we talk about Other Matter, a small business creating plastic-free signage from seaweed. Their algae-based decals can stick to shopfronts and displays without adhesive, and once you’re done with them, they can be boiled down and reused.

No landfill.

No waste.

No vinyl.

This is a brilliant example of what happens when sustainable innovation meets creativity, and how small businesses are leading the way sustainability.

From clever concept to plastic-free signage solution

With support from the Xero Beautiful Business Fund, Other Matter is scaling up. The funding helped them move from handcrafted prototypes to mechanised production, cutting costs and opening the door for more businesses to make the switch to plastic-free signage.

This episode is a reminder that practical change doesn’t have to come from big corporations. With the right support, small businesses can lead real transformation — and inspire others to follow.

Funding helps plastic-free signage ideas grow. Impact helps them spread.

Tune in to see what’s possible when creativity, purpose and the right tools come together.

Watch the full story on YouTube and find out how to take action in your business.

Then, take the quiz to find your focus and your next step.