Use the Compass Greenwashing Tool to check your messaging for commonly used greenwashing terms. Compass flags risky language, aligns your messaging with regulatory guidance and helps you communicate clearly with evidence.
Compass is a sustainability messaging tool that helps businesses identify and correct potentially misleading environmental claims by flagging high-risk language and aligning content with regulatory guidance such as ACCC greenwashing standards. Compass is regularly maintained and updated to keep on top of the latest industry developments.
1. Paste your messaging
2. Get flagged terms + risks
3. Improve with clearer, evidence-based suggestions
- Vague claims (“eco-friendly”, “green”)
- Unsupported statements
- Missing evidence
- High-risk language
Get dynamic suggestions that guide your messaging, and help you reduce the risk of greenwashing.
Compass is part of the Sustainability Tracker platform, helping brands ensure their messaging matches the verified data, certifications and evidence published in their sustainability profiles.