Abi & Joseph Sustainability Profile

Abi & Joseph is an activewear brand that focuses on performance clothing for women. Its own site says it uses moisture-wicking fabrics and designs made for comfort and support. On sustainability, the public picture is limited. Good On You has rated the related brand Joseph very poorly for people and planet issues, mainly because it says there is not enough public information on supply chain practices, living wages, or environmental policies. The brand also appears in Commons as one of its rated brands, but no detailed sustainability profile was provided here. Overall, there is not enough independent evidence to show a strong sustainability track record.

Positive Sentiment Found
Public sentiment is strongly positive on Trustpilot, where Abi & Joseph has a 4.7 out of 5 rating from 5,855 reviews. Review snippets mention quick service, prompt delivery, and products arriving in good condition, which suggests customers are generally happy with the buying and delivery experience. There is also a Good On You directory entry for Joseph, the related brand name, and a Commons listing that points users toward expert-rated sustainable brands. However, these sources do not provide strong independent praise for the brand’s environmental or labour performance itself.

Common Criticisms:
The main criticism comes from Good On You, which rates Joseph "We avoid" overall and gives it 1 out of 5 for planet, 1 out of 5 for people, and 2 out of 5 for animals. Good On You says the brand does not publish enough information on environmental policies, living wages, or worker protections, and it found no evidence of strong support for diversity and inclusion in the supply chain. It also says the brand did not disclose adequate safeguards for supply-chain workers during COVID-19. On animal issues, it says the brand appears to use several animal-derived materials but has only a general statement, not a formal policy. This points to major transparency gaps rather than proven misconduct.