Absolute Collagen Group Sustainability Profile

Founded in 2017 by Maxine and Darcy Laceby, Absolute Collagen began as the result of an experimental cooking endeavor involving chicken broth. This eventually led to their signature product - marine collagen supplements. Since its inception, the UK-based company has expanded its product line to include an award-winning facial serum and hair care products designed to meet the evolving needs of their consumer base, encouraging them to feel "Strong in their own skin." Committed to enhancing its social and environmental impact, Absolute Collagen has implemented several noteworthy initiatives such as utilizing 100% recyclable packaging and a reclamation scheme for difficult-to-recycle materials, producing in 50% PCR plastic for their hair care range, and achieving Carbon Neutral Company status in 2022.