Alcagüete S.A.S

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Alcagüete S.A.S Sustainability Actions

Founded in 2013

Alcagüete was founded in 2013 as a small business that sold home-made products direct to consumers and at events. Word of mouth was its main communications strategy.

Healthy snacks and malnutrition

Alcagüete produced and sold healthy snacks. A fundamental pillar of the business was its social value proposition of combating childhood malnutrition.

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1x1 cause-market model

This was reflected in the brand and its 1×1 cause-market strategy under which for each product sold, a contribution was made to a social organization working to combat childhood malnutrition in Colombia.

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B Corporation certification

This strategy allowed Alcagüete to become a certified B Corporation® and receive domestic recognition and awards for the social work that was a mainstay of its positioning and differentiation strategy.

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Alliances with charities

To develop its social proposal, it formed alliances with charities working to combat childhood malnutrition, such as: Aeiotú, SoyDoy and Fundación Éxito.

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505,000 snacks delivered

As its commercial strategy grew, so did its social project, and in four years it had delivered close to 505,000 snacks to children from poor backgrounds through its 1×1 cause-market model.

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Equiori school kits campaign

The year before, in alliance with Equiori, it launched a campaign with a goal of selling 400 combos to finance 300 school kits for 150 children of Fundación Alimentar Colombia in Cartagena and 150 children of the Seynekun community in the Sierra Nevada de Santa Marta. The company decided to deliver the 100% of the kits.

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What do our labels mean?

Certified B Corporation Logo

Certified B Corporation

About Alcagüete S.A.S

  • Status
  • Unverified
  • Employees
  • 5 - 25
  • Country
  • Colombia