Alohas is a fashion brand that sells shoes, bags, and some clothing items. Its sustainability picture is mixed. Good On You says it is “It’s a start,” which means the brand has taken some first steps but still leaves many gaps in areas like labour, animal welfare, and packaging. The brand says it uses some recycled materials, makes products locally in Spain, and keeps production runs small to reduce waste. Independent sources also show that it is a Certified B Corporation under a related company name, which is a certification for meeting social and environmental standards. Public review sites mainly focus on product and delivery issues, not sustainability.
Positive Sentiment Found
Public sentiment around Alohas’ sustainability is limited, but the strongest positive signal comes from Good On You, which gives the brand an overall rating of “It’s a start” and notes some eco-friendly materials, including recycled materials, local manufacturing in Spain, and limited production runs to reduce textile waste. Commons, a sustainability app, also presents Alohas in a directory of expert-rated brands, which suggests it is being tracked in a sustainability context, although that is not a formal rating of the brand itself. There is also a Certified B Corporation listing for a related company name, Aloha, which is a certification for companies that meet social and environmental standards. Overall, the positive picture is modest and based more on early-stage progress than strong independent praise.
Common Criticisms:
The main negative signal is that Good On You still rates Alohas only “It’s a start,” which means the brand has some first steps in place but leaves major gaps. The rating says there is no evidence of a code of conduct, no clear proof of a living wage in the supply chain, and no stated animal welfare policy. It also says the brand does not show evidence of strong packaging reduction, and its final stage of production is in Spain, a medium-risk country for labour abuse. On the animal side, the brand uses leather, wool, and exotic animal hair, which raises concerns for shoppers who want clearer animal welfare standards. Trustpilot search snippets also point to mixed customer experiences around product quality, delivery, and orders, though those comments are not specifically about sustainability.
