Antipodes New Zealand Limited presents itself as a natural skincare and haircare brand with a strong focus on packaging, ingredient traceability, and local production in New Zealand. Its sustainability page says it aims to be 100% plastic free, cut waste, and use recyclable or biodegradable materials where possible. It also says its ingredients are 100% traceable from forest to formulation, and that it works with local growers and producers. Some claims are still in progress, such as B Corp certification and Leaping Bunny certification, so the picture is a mix of current actions and future goals. Positive Sentiment Found Public sentiment is limited, but the available third-party review data is mildly positive. Trustpilot shows a 3.1 out of 5 score based on 5 reviews for antipodesnature.com, which suggests a small number of customers had mixed but slightly favourable experiences overall. The brand’s own sustainability page also points to several independently recognisable standards and systems, including FSC approval for cardboard packaging and its stated work toward B Corp certification and Leaping Bunny certification. B Corp is a certification for companies that meet strict social and environmental standards, while Leaping Bunny is a cruelty-free standard. These signals may support a more positive sustainability reputation, but the evidence base is thin. Common Criticisms: The main negative signal is that public review evidence is very limited, so there is not much independent support for the brand’s sustainability claims. Trustpilot shows only 3.1 out of 5 from 5 reviews, which is too small to be a strong measure, but it does suggest the brand does not have a clearly strong public reputation there. On the sustainability side, several claims are still unfinished or self-reported, including B Corp and Leaping Bunny certification, which means they are not yet independently confirmed. The brand also says it aims for 100% plastic-free packaging and 100% biodegradable ingredients, but both are still goals rather than completed outcomes. That leaves some gaps in transparency, especially around full proof of progress.
About Antipodes New Zealand Limited
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Antipodes New Zealand Limited Sustainability Actions
Antipodes New Zealand Limited Sustainability Commitments
2024
Expand sustainability initiatives
Antipodes says it is working on new sustainability initiatives for 2024 and beyond. It does not give full details, but it says these projects are meant to support its goal of becoming the world’s most sustainable and effective natural skincare brand. Because the company does not list each project clearly, the commitment is broad rather than specific.
2024
Publish ingredient traceability results
The brand says its next goal is to make its ingredient traceability more transparent by publishing the results. This means it plans to share more detail about where its ingredients come from and how they are tracked. The company says it already has 100% traceability, but the public reporting part is still a future step.
2030
Reach full plastic-free packaging
Antipodes says it aims to become 100% plastic free. It also says some packaging parts still do not have plastic-free alternatives, so this is a long-term target rather than a finished result. The brand says it is waiting for new packaging innovations to help it remove the remaining plastic from its skincare range.