ASDA Stores

Not verified. Claim this page

Sustainability Summary

  • Good On You - Not good enough (2/5 Planet, 2/5 People, 3/5 Animals)
  • Ethical Consumer - This information is locked, visit Ethical Consumer's website
  • B Corp - Not found
  • Trustpilot - 1.4/5 (20,615 reviews)
  • This is an unclaimed profile. ASDA Stores has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.
Powered by Tracker AI BETA; there may be errors

ASDA Stores Sustainability Profile

ASDA Stores is not currently tracking sustainability.

Sustainability Summary

  • Good On You - Not good enough (2/5 Planet, 2/5 People, 3/5 Animals)
  • Ethical Consumer - This information is locked, visit Ethical Consumer's website
  • B Corp - Not found
  • Trustpilot - 1.4/5 (20,615 reviews)
  • This is an unclaimed profile. ASDA Stores has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.
Powered by Tracker AI BETA; there may be errors 
ASDA Stores shows a mixed sustainability picture. Independent ratings for its clothing brand George are weak, especially on materials, waste, labour, and animal welfare. At the same time, ASDA has run long-term recycling and charity campaigns that link clothing take-back with breast cancer fundraising. The company also appears in consumer review sites with low scores, which suggests wider customer frustration, though those reviews are not all about sustainability. Overall, the public evidence points to some practical recycling and charity activity, but limited proof of strong, company-wide ESG performance.

Positive Sentiment Found
Public sentiment in the material is strongest around ASDA’s long-running Tickled Pink campaign and clothing take-back work. The source describes the campaign as the UK’s longest-running corporate charity partnership and says it has raised over £71 million for Breast Cancer Now and CoppaFeel!. It also says more than 1 million kilograms of textiles have been diverted from landfill through the scheme. Good On You gives George an overall rating of 2 out of 5 and says the brand uses few eco-friendly materials, but that is still a formal independent assessment rather than a consumer review. The Commons Earth also includes grocery and retail sustainability guidance, but it does not give ASDA a direct score in the material shown.

Common Criticisms:
The clearest negative signal is from Trustpilot, where ASDA’s main review page shows a very low 1.4 out of 5 from 20,615 reviews, and its grocery and direct service pages also sit around 1.5 to 1.7 out of 5. The review snippets mention problems with product quality and out-of-date food, which points to weak customer trust overall. On sustainability, Good On You rates George as “not good enough” with 2 out of 5 for the planet and 2 out of 5 for people. It says there is little evidence of eco-friendly materials, textile waste reduction, lower chemical use, or action on emissions. It also flags labour risks in the supply chain and says ASDA does not clearly show living-wage progress or worker protections. This means there are major transparency gaps, not just isolated complaints.

ASDA Stores Sustainability Actions

George clothing take-back scheme

ASDA’s George clothing line has run a take-back scheme that asks people to donate unwanted clothes at collection points in stores. The donated textiles are then recycled or reused instead of going to landfill. The program is linked to a discount voucher for George.com purchases, which helps encourage participation. The source says there are more than 400 clothing banks across the UK, making the scheme easy to use. This is a practical waste-reduction step, even though it does not show how much of ASDA’s wider clothing range is made with lower-impact materials.

12

Tickled Pink charity campaign

ASDA has supported the Tickled Pink campaign for more than 25 years. The program raises money and awareness for breast cancer charities, mainly Breast Cancer Now and CoppaFeel!. The source says the campaign has raised over ÂŁ71 million and has helped divert more than 1 million kilograms of textiles from landfill. It also says donations from clothing are split between the two charities. This is a long-running social impact effort that combines fundraising with textile recycling.

3 12

Pink product fundraising

ASDA has sold Tickled Pink products, including T-shirts and other pink-branded items, to help raise money for breast cancer charities. The source says some products donate a set share of sales, such as 15% or 10%, to the campaign. It also mentions in-store pink-packaged products from other brands during the campaign period. This shows ASDA using product sales to support a health-related cause, while also giving shoppers a simple way to take part.

3

Is ASDA Stores Sustainable? info Welcome to Sustainability Tracker! Click to learn more.

Sustainable Development Goals

ASDA Stores is committed to advancing these Global Goals to promote prosperity for people & planet.

Logo

Logo

Frequently Asked Questions

Has ASDA published a sustainability report?

Confidence: Low. As of July 2026, no sustainability report was shown in the material provided. The source text mentions ASDA’s ESG report in passing, but it does not include a report link, date, or full public document. That means the company’s wider ESG disclosures are not verifiable from the evidence here. Consumers who want the latest report should check ASDA’s corporate website or ask customer service for the most recent ESG or sustainability update.. Sources: Tickled Pink / Recycling ASDA - https://recyclingasda.co.uk/what-is-the-recycling-factory-asda-tickled-pink-program/

What is ASDA's sustainability rating?

Confidence: High. As of July 2026, the clearest independent sustainability rating in the material is for George, ASDA’s clothing brand. Good On You rates it “Not good enough,” with 2 out of 5 for Planet, 2 out of 5 for People, and 3 out of 5 for Animals. Good On You is a fashion rating site that checks public evidence on materials, labour, and animal welfare. This suggests weak published proof of strong sustainability performance, especially in clothing.. Sources: Good On You - https://directory.goodonyou.eco/brand/george

What sustainability certifications does ASDA have?

Confidence: Low. As of July 2026, no sustainability certification for ASDA Stores was clearly shown in the material provided. The content mentions a charity and recycling campaign, but that is not the same as a formal certification like B Corp or GOTS (Global Organic Textile Standard, a standard for organic textiles). Because no verified certification is listed here, consumers should not assume ASDA has one. If needed, they can ask ASDA for proof of any current third-party certification.. Sources: Good On You, Tickled Pink / Recycling ASDA - https://directory.goodonyou.eco/brand/george, https://recyclingasda.co.uk/what-is-the-recycling-factory-asda-tickled-pink-program/

What is ASDA's carbon footprint?

Confidence: Low. As of July 2026, ASDA’s carbon footprint was not publicly disclosed in the material provided. Good On You says there is no evidence George reduces its carbon and other greenhouse gas emissions, but that is not the same as a measured footprint. A carbon footprint is the total greenhouse gases linked to a company’s operations and supply chain. Consumers who want this information should look for ASDA’s latest ESG data or ask the company for its emissions figures.. Sources: Good On You - https://directory.goodonyou.eco/brand/george

Is ASDA's packaging sustainable?

Confidence: Low. As of July 2026, the material provided does not give enough public detail to judge ASDA’s packaging as sustainable. The source mentions pink-packaged products during the Tickled Pink campaign, but it does not explain the packaging materials, recyclability, or waste impact. That means there is no clear third-party evidence here to confirm sustainable packaging claims. Consumers who care about packaging should check product labels or ask ASDA for packaging material details.. Sources: Tickled Pink / Recycling ASDA - https://recyclingasda.co.uk/what-is-the-recycling-factory-asda-tickled-pink-program/

Is ASDA ethical on labour and supply chain issues?

Confidence: High. As of July 2026, the evidence shown here raises concerns about ASDA’s clothing supply chain. Good On You says George is not taking adequate steps to ensure a living wage, has no clear worker empowerment initiatives, and sources final-stage production from countries with extreme labour-abuse risk. It also says ASDA audits some suppliers but does not say how many. In plain terms, that means the brand has not published enough proof to show strong labour protection across its supply chain.. Sources: Good On You - https://directory.goodonyou.eco/brand/george

What is ASDA doing about sustainability?

Confidence: High. As of July 2026, ASDA’s clearest sustainability actions in the material are its clothing take-back scheme and the Tickled Pink campaign. The take-back scheme collects unwanted clothes for recycling, which helps keep textiles out of landfill. Tickled Pink has run for more than 25 years and has raised over £71 million for Breast Cancer Now and CoppaFeel!. These are real actions, but the independent rating evidence still shows weak performance on broader fashion sustainability issues.. Sources: Tickled Pink / Recycling ASDA, Good On You - https://recyclingasda.co.uk/what-is-the-recycling-factory-asda-tickled-pink-program/, https://directory.goodonyou.eco/brand/george