ASOS's Fashion with Integrity strategy, launched in 2010 and updated in 2024, focuses on three key pillars: Planet (reducing environmental impact), Product (integrating circular design and sustainability), and People (protecting human rights and enhancing diversity). The strategy demonstrates ASOS's commitment to sustainable fashion and responsible business practices.
About ASOS
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ASOS Sustainability Actions
ASOS Sustainability Commitments
2030
Net Zero Carbon Emissions Target
Achieve net zero carbon emissions across entire value chain, with carbon neutrality in direct operations by 2025
2030
Sustainable Materials Transition
Use 100% sustainable or recycled materials for own-brand products and packaging
2023
Leadership Diversity Goals
Achieve 50% female and 15% ethnic minority representation in combined leadership team
Evidence