B Free Intimate Apparel Trust

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B Free Intimate Apparel Trust Sustainability Actions

Uses seamless design to cut waste

The brand says its seamfree bras are made in a way that reduces fabric waste compared with cut-and-sew methods. It also says the body of the garment is formed on the machine, with only the arm and neckline cut. This kind of production can use less leftover material, which matters because textile waste is a major issue in clothing manufacturing.

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Uses recycled and natural materials

The brand says it uses bamboo viscose, organic cotton, cotton-elastane, and recycled nylon in some products. It also says its in-house elastic is made from GRS certified recycled nylon, where GRS means Global Recycled Standard, a rule set for recycled content and responsible production. These material choices are presented as part of its effort to reduce reliance on virgin materials.

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Reduced shipping plastic

The brand says it developed reusable shipping bags to replace single-use plastic poly bags in packing. It also says it uses recycled kraft boxes, vegetable-based inks, and compostable mailers. These steps are meant to reduce plastic waste in shipping and packaging, which is a common source of pollution in fashion and underwear retail.

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Recycles off-cuts and old bras

The brand says fabric off-cuts are sent to be recycled into insulation and carpet underlay. It also says it runs a bra recycling effort and collects pre-loved bras and crops for reuse or recycling. This helps keep textile waste out of landfill and gives some used items a second life.

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Supports donation and training

The brand says it donates one pair of underwear for every item sold and gives products to women’s shelters, Aboriginal Health Centres, and homelessness charities. It also says it works with Social Engine on a work-training partnership for warehousing and fulfilment, supporting Afghan refugees with job skills. These actions link social support with its business model.

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Pays support to Indigenous groups

The brand says it contributes 50 cents from every sale to support Indigenous programs and describes this as paying rent on the land it works on. It also says it has sponsored a youth Culture Camp with Country as Teacher. This is a social impact action tied to Indigenous support and community connection.

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