Beautycounter, headquartered in Santa Monica, CA, is at the forefront of the cleaner cosmetics and safer skincare arena. Since its founding in 2013 by Gregg Renfrew, the brand has been pivotal in a national movement aimed at enhancing transparency and accountability in the beauty industry. This includes advocating for updated federal regulations, which have been mostly static since 1938. Beautycounter achieves its mission of getting "safer products into the hands of everyone" by educating families on avoiding harmful ingredients, providing high-performing, safe products, and pushing for more protective health laws in Washington D.C. The brand offers over 160 products ranging from skincare and cosmetics to personal care, distributed via direct retail, over 40,000 consultants, online, and through pop-up shops across the US.
About Beautycounter
- Status
- Unverified
- Website
- Visit Website
- Employees
- 100 - 500
- Country
- United States