Beautyrest Sustainability - SustainabilityTracker.com

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Dedicated to improving sustainability

As a Comfort Group brand, Beautyrest aims to be a global ethical and environmentally friendly bedding leader by 2030. Respect for people, communities, and the environment guides our practices. We prioritise abolishing modern slavery in supply chains, reducing environmental impact by minimising energy consumption, waste generation, and water usage. We adhere to local laws, the UN Guiding Principles on Business and Human Rights, and the Universal Declaration of Human Rights. 

We invest in sustainable solutions including innovative technology, equipment upgrades, and eco-friendly materials. This approach minimises our environmental footprint and results in products independently verified as ethical, environmentally friendly, and with minimal health impact. Examples include our Green Ribbon recognised CO2 foam, recycled polyester fiber made from plastic bottles, recycled foam underlays and biodegradable packaging. We partner with organisations like the Australian Bedding Stewardship Council, and actively participate in mattress recycling programs. As part of our commitment, we launched our first fully recyclable mattress in 2020 and our operations are regularly audited to help us improve our systems and processes, and minimise our environmental impact.

About Beautyrest

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Australia

Beautyrest Sustainability Actions

Soft Landing Mattress Recycling

As a founding partner of the Recycle My Mattress initiative and Soft Landing, our group actively works on solutions to improve the environmental and social outcomes of the bedding industry in Australia. We saw an urgent need to help reduce the amount of mattresses that wind up in landfill, especially when the internal components may be recycled to create a wide range of new household products. Soft Landing can recycle up to 75% of internal mattress components, with steel springs becoming roof sheeting, foam becoming carpet underlay, and wood and husk becoming kindling, weed matting, mulch, acoustic paneling, and even animal bedding.

Sensitive Choice Partnership

Sensitive Choice helps millions of consumers worldwide live better with asthma and allergies. The National Asthma Council Australia created the program to help people identify products and services that are asthma and allergy aware, through the trusted blue butterfly.

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Project Zero

In 2019, we launched Project Zero across all our markets. Project Zero is the journey we are undertaking towards a more sustainable future as a leading Australasian business. As part of this project, we have made a commitment to creating bedding products that are gentler on the planet and working towards a more circular process. We started by developing a range of beds that are 100% recyclable, followed by moving away from virgin polyester and working towards using more materials that are either sustainably sourced or upcycled. We have also started to include more natural materials, like natural latex, bamboo, Australian wool, sustainably sourced TENCEL and cotton.

Planet-friendlier materials

We use natural and local components where possible, including cotton, cashmere, silk, TENCEL from Australian Eucalyptus trees, SEAQUAL, and latex from sustainable Sri Lankan rubber tree plantations. Almost every square inch of our mattresses can be recycled and repurposed. Even our bed bases use locally-sourced materials, like pine from sustainably accredited suppliers. We have started using smart fibres made from sanitised recycled plastic bottles that would have otherwise gone to landfill. Our SmartFibre Pillows are made from this ‘Down Alternative’ recycled material that mimics the feel and fluffiness of down, without the associated allergens or ethical concerns. Our foam is manufactured using CO2, which results in reduced VOCs and a higher quality product. And our Fresh Protect antimicrobial underlay treatment is derived from lauric acid in coconuts and is a natural and highly effective anti bacterial, anti fungal, and anti viral protection. Fresh Protect therefore is non-toxic, unlike other antimicrobials, and is safe for use around people and animals.

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Made with GECA-certified Dunlop Foams

We use Dunlop Foam products in our beds. Dunlop Foams products are independently certified as meeting the environmental health and social and ethical criteria of the GECA standard. This independent ‘tick’ is given to products that are better for the environment, have a lower impact on human health, and that have been ethically made.

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