Citizen Wolf Pty Ltd Sustainability Profile

Citizen Wolf Pty Ltd is revolutionizing the clothing industry with its proprietary Magic Fit® technology, designed to offer custom-fit garments while substantially reducing carbon emissions. Using over 196 million data points, Magic Fit® eliminates the need for traditional measuring tapes by utilizing simple biometrics. This technology requires just height, weight, and age (and bra size for women) to create a mathematical model of the body with 94% accuracy. Citizen Wolf's commitment to sustainability is evident as they produce 48% less carbon than traditional fast fashion by only manufacturing sold items and ensuring no waste ends in landfill. Furthermore, they achieve carbon negativity by offsetting five times the carbon they produce with accredited forestry projects in Tasmania. The company is also a recipient of Ethical Clothing Australia certification and has received accolades such as Gold at the Good Design Awards and 'Innovation Champion of the Year 2019' at the National Retail Association Awards.