Diesel

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Diesel Sustainability Actions

Sustainable Denim Library Launch

Created the Diesel Library featuring denim designed with a 360° sustainability approach emphasizing durable materials and production processes

Recycled Cotton Innovation

Launched Diesel Rehab Denim with Tejidos Royo using 100% recycled cotton and recycled spandex elastane with Tencelâ„¢ Lyocell REFIBRA technology

Water Conservation Implementation

Implemented Wiser Wash® technique to avoid hazardous chemicals and minimize water use in denim washing

Circular Fashion Award

Received Circular Economy Award from Ellen MacArthur Fodation in 2024 for work with Diesel Rehab Denim and recycling initiatives

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