We help individuals and organisations make, buy and do better for people and the planet
GECA is an independent not-for-profit organisation with over twenty-three years of experience engaging with stakeholders across the entire lifecycle of products and services. Since 2000, we've been dedicated to enabling architects, specifiers, procurement professionals and consumers to make good choices for their clients and the environment.
Previously known as Good Environmental Choice Australia, GECA was founded around a vision for a sustainable future for people and planet. Since the beginning, we have aimed to facilitate this vision via our ecolabel program following ISO 14024 principles for global best practices.
Our ecolabelling scheme was the first of its kind in Australia, and we're proud to be the only Australian member of the Global Ecolabelling Network (GEN), the leading network of the world's most credible and robust lifecycle ecolabels. Our ecolabel was also the first to be recognised by the Green Building Council of Australia's (GBCA) Green Star rating system.
Our holistic approach to sustainability, which embraces environmental, social and health impacts, has been greatly informed by the Sustainable Development Goals (SDGs). The UN Global Compact and its Ten Principles align with the work GECA does daily. As part of this alignment with the UN's SDGs, our team of experts has integrated relevant SDGs into all our ecolabel standards, providing clarity to consumers, specifiers, and procurement professionals about how they actively contribute to these targets.
GECA has proudly been a Certified B Corporation since 2015, named one of the Best For The Worldâ„¢ B Corps for our governance structures in 2021 and 2022. Our B Corp status is significant to us as we take the concept of continuous improvement very seriously, not just for our licensees but also for ourselves! The value of credible independent third-party certification is at our core.
Today, we have over 2,000 certified products and services across 27 lifecycle ecolabel standards ranging from furniture, carpets and cleaning products to waste collection services, steel and cement. We've also expanded our environmental labelling services to include our Claims Authentication Service based on ISO 14021 and LCA & EPD Suite following internationally recognised ISO 14025 principles.
With 25 years of experience, GECA offers expert consultation and advisory services to help businesses navigate sustainability challenges and opportunities. From sustainable procurement and circular economy strategies to ESG performance, we provide tailored, science-backed solutions that drive meaningful impact. We work collaboratively with stakeholders across the supply chain—including manufacturers, retailers, procurement professionals, and government agencies—to embed best practices aligned with global sustainability standards. Our specialised tools, such as the Sustainable Sourcing Scorecard, Environmental Hotspot Analysis, and Social Hotspot Assessment, empower businesses to identify risks, improve supply chain transparency, and unlock competitive advantages through authentic sustainability.
By working collaboratively with businesses, GECA helps identify opportunities, address challenges, and embed best practices that align with global sustainability standards. When presenting its services, GECA highlights its deep industry expertise, independent and science-backed approach, and commitment to delivering practical, actionable outcomes. The organisation positions itself as a trusted partner, assisting businesses not only in meeting compliance requirements but also in unlocking competitive advantages through authentic sustainability practices.
GECA supports businesses in assessing and improving the sustainability of their supply chains by offering specialised tools designed to identify key areas for improvement. The Sustainable Sourcing Scorecard helps businesses evaluate their supply chain’s strengths and weaknesses, providing insights into how they can enhance their sourcing practices. Additionally, the Environmental Hotspot Analysis focuses on identifying high-impact areas within the supply chain, enabling companies to prioritize sustainable practices that reduce environmental harm and improve resource efficiency.
At GECA, we support businesses in obtaining credible environmental certifications that demonstrate their commitment to sustainability. Our rigorous lifecycle ecolabel is designed to align with global best practices, ensuring that certified products and services meet high environmental, social, and health standards. This certification process includes an independent assessment conducted by our third-party Assurance Providers, who evaluate products and operations against strict sustainability criteria. By achieving GECA certification, businesses can enhance their market credibility, gain a competitive edge, and provide consumers with greater confidence in the sustainability of their offerings. Additionally, our certification framework helps companies navigate compliance requirements, reduce environmental impact, and adopt more responsible production and consumption practices.
At GECA, we believe in fostering creativity and stronger connections between manufacturers, procurers, and end users. To bridge these gaps, we host events that bring supply chains together, providing a platform for collaboration, knowledge-sharing, and sustainable innovation. As part of our commitment to advocacy and thought leadership, our events highlight best practices, emerging trends, and opportunities for businesses to adopt more responsible sourcing and procurement strategies.
At GECA, we help businesses reduce their environmental impact by identifying key areas for improvement within their operations and supply chains. Our Environmental Hotspot Analysis is a powerful tool that pinpoints the most significant sustainability challenges, including carbon emissions, resource consumption, and waste generation. By analysing these high-impact areas, we provide businesses with data-driven insights and practical strategies to minimise their carbon footprint. This may include improving energy efficiency, transitioning to renewable energy sources, optimising logistics, and adopting circular economy principles. Through this targeted approach, companies can take meaningful steps toward emissions reduction while enhancing long-term sustainability and resilience.
GECA helps businesses evaluate and mitigate social risks within their supply chains through tools such as the Social Hotspot Assessment. This assessment allows businesses to identify potential risks related to modern slavery, worker exploitation, and other ethical concerns. By addressing these issues, companies can ensure that their supply chains are ethically sound and aligned with social responsibility standards.
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Certified B Corporations achieve a minimum verified score on the B Impact Assessment—a rigorous assessment of a company’s impact on its workers, customers, community, and environment.
