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Gucci Sustainability Actions

Equilibrium platform launched

Gucci launched its Equilibrium platform in 2018 as a central hub for reporting on its sustainability activity. The platform groups together initiatives related to climate, people and progress, and is used as both a transparency report and a showcase for ongoing projects. Independent coverage describes it as the brand’s main public framework for presenting environmental and social actions.

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Reported supply-chain carbon neutrality

Since 2018, Gucci has stated that it has been carbon neutral across its entire supply chain, using offsets alongside direct emissions reductions. Coverage notes that the brand has supported forest protection and restoration projects in Peru, Myanmar, Kenya and Indonesia, while also acknowledging criticism that offsetting cannot replace emissions cuts at source.

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Expanded raw material traceability

Gucci reported 99% traceability for its raw materials in 2023 and said that level was maintained in 2024. This indicates a high degree of visibility into sourcing across the brand’s supply chain, which is relevant to environmental management and responsible sourcing oversight.

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Circular Hub introduced

Gucci launched Circular Hub in 2023 as part of a production model intended to recycle, repurpose and reduce waste at scale. The initiative is presented as a structural step toward circularity in fashion, with a focus on lowering material waste and extending the useful life of resources.

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Demetra material debuted

In 2021, Gucci introduced Demetra, an animal-free material made from plant-based and recycled raw inputs. The material has been used in products such as the Horsebit 1955 bag, which later received recognition from PETA for best vegan bag. The development reflects the brand’s efforts to diversify away from conventional animal-derived materials in some product lines.

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Regenerative wool in Uruguay

In mid-2022, Gucci joined with Chargeurs Luxury Fibers on the NativaRegen program to support regenerative wool production across 10 farms in Uruguay. The collaboration is designed to help farmers transition to regenerative practices, improve soil health, support biodiversity and reduce emissions, while supplying Gucci with wool for future collections.

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Resale partnership with The RealReal

Gucci entered the resale economy by partnering with The RealReal in 2020. Independent coverage describes the move as part of the brand’s circularity strategy, allowing Gucci to participate in resale rather than leaving the secondary market entirely to third parties.

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Regenerative agriculture funding

Gucci has funded regenerative agriculture projects for cattle, sheep and goat farming in Montana and Patagonia since 2020. These projects are described as part of the brand’s broader effort to support lower-impact sourcing and nature-positive land management within its supply chain.

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