ID Genève

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ID Genève Sustainability Profile

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Certified B Corporation

 
ID Genève is a Geneva-based watch brand founded in December 2020 through a crowdfunding campaign, built around eco-design, circularity, transparency and traceability. Its watches are presented as fully integrated into the circular economy, with local manufacturing, recycled steel cases, repairable and replaceable components, and packaging made from compostable mycelium. The brand has also developed straps from grape pomace residue and plant waste, and has worked on solar-produced steel with Swiss company Panatere. Its stated approach is to create a watch with a minimal carbon footprint across its life cycle, from materials to end-of-life.

About ID Genève

  • Status
  • Unverified
  • Employees
  • 5 - 25
  • Country
  • Switzerland

ID Genève Sustainability Actions

Launched crowdfunding campaign

The first step was the launch of their crowdfunding campaign on the Wemakeit platform in December 2020. In 45 days, ID Genève raised more than CHF 315,000, and 146 watches were pre-ordered.

Used recycled steel cases

The first Circular One model was a round watch with a case made of 4441 steel from the Jura region, 100% recycled from steel offcuts. Recycling and closed loops were repeated at every stage of production.

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Made repairable watch design

The design of the case and bracelet is intended to be easily repairable and replaceable. No surprises and no expensive after-sales services are core brand promises.

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Used reconditioned movements

For its calibres, the brand buys in stocks of used movements – in this case, the ETA 2824. Each movement is certified “reconditioned”: it has been disassembled, cleaned, reassembled and tested to perform like new.

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Introduced compostable packaging

The packaging, designed by Magical Mushroom in the UK, is made of mycelium. The structure of the fungus is flexible and robust and has the added advantage of being compostable directly in the soil, without the use of chemicals.

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ID Genève Sustainability Commitments

2022

Expand circular watchmaking

At the beginning of 2022, ID Genève said it wanted to go further and develop a more “virtuous” watchmaking approach, building on straps made from grape marc and other circular materials.

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What do our labels mean?

Certified B Corporation Logo

Certified B Corporation

About ID Genève

  • Status
  • Unverified
  • Employees
  • 5 - 25
  • Country
  • Switzerland

Sustainable Development Goals

ID Genève is committed to advancing these Global Goals to promote prosperity for people & planet.

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