IMPT!™ Company Sustainability Profile

IMPT!™ is a lifestyle brand established in 2015 in Rio de Janeiro, envisioned by founders Victor Hugo and Carolina Ramos. The brand originated with the purpose of endorsing a lifestyle that values transformative and substantial power, particularly for those who challenge constraining barriers. Rooted deeply in the local culture of Rio's northern zone, IMPT! melds urban fashion with elements of music and contemporary art, embodying a philosophy where "Music is the fuel, Fashion is the expression, Imagination is the designer." Committed from the start as a social business, IMPT! dedicates 10% of its revenue to local artists and creative projects, enhancing its local urban fashion scene while emphasizing creative excellence paired with a focus on things of true importance.