J Brand

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J Brand Sustainability Actions

Eco-Friendly Denim Production

Launched an All-New Jeans Innovation Center in Gardena, Los Angeles, using lasers for vintage effects and nano-bubble spray wash technology to reduce water usage

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Water Conservation in Denim Processing

Implemented Eco Wash water recycling system that reduces water use by 90%, with 94% of Spring 2020 collection using this method

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Waste Reduction Initiative

Upcycles used fabric scraps into insulation for homes, cars, and mattresses, diverting 40,000 pods of fabric monthly

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Sustainable Materials Implementation

Uses recycled cotton, botanical polyesters, and sustainably produced biodegradable tencel fibers in production, including recycled thread and hardware for tags

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Alternative Bleaching Process

Developed a bleached denim process using baby powder instead of traditional bleach for Spring 2019 collection

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