KeepCup

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Sustainability Summary

  • Ethical Consumer - This information is locked, visit Ethical Consumer's website
  • B Corp - 121.8
  • Trustpilot - 4.3/5 (1,279 reviews)
  • This is an unclaimed profile. KeepCup has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.
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KeepCup Sustainability Profile

Sustainability Summary

  • Ethical Consumer - This information is locked, visit Ethical Consumer's website
  • B Corp - 121.8
  • Trustpilot - 4.3/5 (1,279 reviews)
  • This is an unclaimed profile. KeepCup has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.
Powered by Tracker AI BETA; there may be errors

What do our labels mean?

Certified B Corporation Logo

Certified B Corporation

 
KeepCup presents itself as a reusable drinkware brand built around cutting single-use waste. Its sustainability story focuses on reuse, repair, local assembly, recycled materials, and measuring product impact with life cycle analysis (a method that checks environmental effects from making to using a product). It is also a Certified B Corporation, which means it has passed an external test of social and environmental performance. The brand says its cups are designed to last, with modular parts so broken pieces can be replaced instead of the whole product. It also links its work to the UN Sustainable Development Goals, solar power at some sites, and partnerships that support reuse and waste reduction.

Positive Sentiment Found
Public sentiment is mostly positive in the sources provided. Trustpilot shows a 4.3 out of 5 rating from 1,279 reviews, with comments praising customer service, product quality, style, and fast delivery. KeepCup also appears as a Certified B Corporation, which is an external certification for companies that meet social and environmental standards, and it reports a B Impact score of 121.8. The Commons app also features KeepCup among expert-rated brands, which adds another positive signal from a sustainability-focused platform. Overall, the third-party picture suggests customers like the products and that independent sustainability frameworks view the brand as credible on impact.

About KeepCup

  • Status
  • Unverified
  • Employees
  • 25 - 100
  • Country
  • Australia

KeepCup Sustainability Actions

B Corp certification and high score

KeepCup says it became a Certified B Corporation in 2014 and has been recognised four times as a B Corp Best for the World Honouree in the Environment category. It reports a current B Impact score of 121.8, which is well above the 80 points needed for certification. B Corp is an outside assessment that checks how a company treats workers, customers, the community, and the environment. The brand says this process helps it review its business every three years and improve its practices.

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Designed for reuse and repair

KeepCup says its products are made to replace disposable cups and to last longer through reuse. It uses modular design, which means the cups have separate parts that can be replaced instead of throwing away the whole item. The brand also says it sells replacement parts and designs products so they are easy to clean and reassemble. This approach is meant to reduce waste and make the products more useful over time.

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Life cycle analysis on impact

KeepCup says it worked with Edge Environment, a sustainability consultancy, on a life cycle analysis. That is a study that looks at the environmental footprint of a product from production through use. The brand says the study found its cups have a lower carbon footprint than disposable cups and some reusable alternatives. It also says the break-even point is about 24 uses for Original and Brew cups and about 66 uses for the insulated range. The study also pointed to supply chain hot spots and the importance of good washing habits.

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Lower-impact materials and packaging

KeepCup says it uses recycled and recovered materials in some products, including Tritan Renew, which it describes as 50% recycled plastic, and recycled stainless steel. It also says all raw materials are free from BPA and other listed harmful substances, and that products are tested each year. On packaging, the brand says it moved to 100% cardboard for some shipments and removed individual soft plastic sleeves. It also says it reuses cardboard from pallet packaging as filler material.

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Local assembly and solar power

KeepCup says its products are hand assembled in Melbourne and London, with manufacturing and assembly in Australia and the United Kingdom. It also says it uses solar power at its Australian and UK hubs. Local assembly can reduce some transport needs, while solar power can lower reliance on fossil fuels. The brand presents these steps as part of its effort to cut the impact of its operations and supply chain.

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KeepCup Sustainability Commitments

2027

Keep improving B Corp performance

KeepCup says the B Corp assessment happens every three years and is used to drive measurable improvements. While it does not give a single future target year for a specific score, its ongoing plan is to keep reviewing and improving how it performs across workers, community, customers, and the environment through the next certification cycle.

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What do our labels mean?

Certified B Corporation Logo

Certified B Corporation

About KeepCup

  • Status
  • Unverified
  • Employees
  • 25 - 100
  • Country
  • Australia

Sustainable Development Goals

KeepCup is committed to advancing these Global Goals to promote prosperity for people & planet.

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Frequently Asked Questions

Has KeepCup published a sustainability report?

Confidence: Moderate. As of July 2026, KeepCup has not clearly published a standalone sustainability report in the material provided. It does share an Impact & Giving page with details on B Corp status, life cycle analysis, materials, packaging, and reuse programs. That gives some public information, but it is not the same as a formal annual sustainability report. Consumers who want fuller detail can check KeepCup’s Impact & Giving page and ask the company for any latest report or impact summary.. Sources: KeepCup Impact & Giving, KeepCup FAQ - https://keepcup.com/impact, https://us.keepcup.com/pages/faqs

What is KeepCup's sustainability rating?

Confidence: High. As of July 2026, KeepCup has a strong third-party sustainability signal through B Corp certification. It says its B Impact score is 121.8, and B Corp certification is given to companies that meet a minimum standard of 80 points across social and environmental areas. KeepCup is also listed on Trustpilot with a 4.3 out of 5 customer rating from 1,279 reviews, which reflects service and product satisfaction rather than sustainability alone. Together, these sources suggest a generally positive public picture.. Sources: B Corp, Trustpilot, KeepCup Impact & Giving - https://www.bcorporation.net/en-us/find-a-b-corp/company/keepcup/, https://www.trustpilot.com/review/www.keepcup.com, https://keepcup.com/impact

What sustainability certifications does KeepCup have?

Confidence: High. As of July 2026, KeepCup is a Certified B Corporation. That means an outside body has checked its social and environmental performance, and the company says it scored 121.8 on the B Impact scale. The material also says KeepCup works with Sedex-audited supply chains and is a member of 1% for the Planet, but the clearest independently verified certification shown here is B Corp. KeepCup also says its products are independently tested for harmful substances each year, but that is a product test, not a sustainability certification.. Sources: B Corp, KeepCup FAQ, KeepCup Impact & Giving - https://www.bcorporation.net/en-us/find-a-b-corp/company/keepcup/, https://us.keepcup.com/pages/faqs, https://keepcup.com/impact

What is KeepCup's carbon footprint?

Confidence: Moderate. As of July 2026, KeepCup says its life cycle analysis found that its cups have a lower carbon footprint than disposable cups and some reusable alternatives. It says the break-even point is about 24 uses for Original and Brew cups and about 66 uses for the insulated range. A life cycle analysis is a study that measures impact from making a product through to using it. KeepCup does not publish a full company-wide carbon footprint in the material provided, so consumers only get product-level impact information.. Sources: KeepCup Impact & Giving, KeepCup FAQ - https://keepcup.com/impact, https://us.keepcup.com/pages/faqs

Is KeepCup's packaging sustainable?

Confidence: Moderate. As of July 2026, KeepCup says it has reduced packaging impact by switching some shipments to 100% cardboard and removing individual soft plastic sleeves. It also says it reuses cardboard from pallet packaging as filler material. That suggests a lower-plastic approach, but the company does not publish a full packaging life cycle study in the material provided. Consumers who want more detail would need to ask KeepCup how much of its packaging is recyclable, recycled, or reused across all product lines.. Sources: KeepCup Impact & Giving - https://keepcup.com/impact

Is KeepCup ethical in its supply chain and labour practices?

Confidence: Moderate. As of July 2026, KeepCup gives some signs of supply chain and labour oversight, but not a full public audit trail. It says it has a Sedex-audited supply chain, local assembly in Melbourne and London, equal pay across gender, a leadership team that is more than 50% female, and living wage employer status. Sedex is a platform used to manage ethical supply chain data. KeepCup also says it has reviewed modern slavery risks with an external consultancy. These are positive signs, but the material does not show a full public labour report.. Sources: KeepCup Impact & Giving, KeepCup FAQ - https://keepcup.com/impact, https://us.keepcup.com/pages/faqs

What is KeepCup doing about sustainability?

Confidence: High. As of July 2026, KeepCup says it is focused on reuse, repair, lower-impact materials, and local assembly. It says its cups are designed to replace single-use cups, that many parts can be replaced instead of the whole product, and that it uses life cycle analysis to guide design choices. It also says it has solar-powered hubs, works with reuse partners, and aligns some decisions with the UN Sustainable Development Goals. The overall picture is of a brand trying to reduce waste through product design and customer reuse.. Sources: KeepCup Impact & Giving, KeepCup FAQ - https://keepcup.com/impact, https://us.keepcup.com/pages/faqs