Kekäle Oy Sustainability Profile

Established in 1957, Kekäle Oy is a family-owned Finnish clothing retailer renowned for encouraging self-esteem and joy through fashion. Kekäle's mission is to enhance customers' confidence and empower them to embrace their authentic selves through their wardrobe selections. They advocate for the idea that true happiness and acceptance come not from overconsumption, but through a balanced and loving relationship with oneself and one's clothing. With a webshop and thirteen physical locations, Kekäle prioritizes helping individuals find garments that make them flourish uniquely, impacting their own lives and those of others positively.