Lilly Pilly Collection

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Lilly Pilly Collection Sustainability Actions

Uses natural fibre materials

Lilly Pilly says it makes clothing from natural fibres such as European linen, silk, merino wool, and cashmere. It also says it uses European Flax certified linen flax, which means the flax meets a traceable standard for how it is grown and processed. The brand says linen needs less water and fewer pesticides than cotton or polyester, and that it is biodegradable and compostable, meaning it can break down naturally under the right conditions.

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Works with certified suppliers

The brand says its manufacturing partner in Jiaxing, China, is certified to several textile standards, including bluesign, GRS, RWS, GOTS, and OCS. These are industry standards that cover things like safer chemicals, recycled content, wool welfare, and organic fibre content. Lilly Pilly also says the factory focuses on fair wages, safe workplaces, inclusion, and skill development. This is a supply chain claim, meaning it relates to how and where the clothes are made.

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Reduced some production emissions

Lilly Pilly says 30% of its production energy comes from solar power. It also says it replaced coal-fired boilers with natural gas systems, which it says removed sulfur dioxide (SO2) emissions from that part of the process. The brand further says it used 3D virtual design technology to cut carbon emissions per garment from 1,500 kg to 15 kg. This is a large claimed reduction, but the material does not show independent verification.

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Designs for longer wear

The brand says it focuses on timeless pieces and slow fashion, which means making clothes meant to be worn for longer instead of following fast-changing trends. It says it pays attention to fit, stitching, button materials, adjustable features, and packaging. It also says its goal is to help people buy less and choose well. This points to a durability and waste-reduction approach, although the material does not provide outside proof of how long the clothes last in real use.

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Launched in 2021

The brand says it was born in September 2021 after the founder moved to Byron Bay in 2020. This is not a sustainability action by itself, but it helps place the company’s sustainability messaging in time. The brand’s public story links its identity to nature, coastal living, and a slower approach to fashion.