Asahi Beverages, under its Mr. Juicy brand, is taking decisive steps towards sustainability and environmental responsibility. Recognizing the growing impact of waste on ecosystems and greenhouse gas emissions, the company has dedicated itself to transforming its packaging solutions to be more sustainable, ensuring that by 2025 all primary packaging will be either recyclable, reusable, or compostable. Asahi Beverages' actions extend beyond packaging improvements to encompass health and safety policies and community engagement, exemplified through its established partnership with Whitelion to empower at-risk youth.
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Mr Juicy Sustainability Actions
Mr Juicy Sustainability Commitments
2025
Recyclable Packaging
Asahi Beverages commits to making 100% of its primary packaging recyclable, reusable, or compostable.
2030
Recycled Content
The company commits to increasing the recycled content in glass bottles and aluminium cans to an average majority (>50%) by 2030.
2030
Eco-Friendly PET
Asahi Beverages aims to transition to 100% eco-friendly materials for PET bottles, excluding caps and labels, by 2030, with materials being compostable, bio-based, or made from 100% recycled content.