Nice and Serious Sustainability Profile

Nice and Serious is a creative agency dedicated to producing work that the world truly needs. Positioned uniquely, they collaborate with purpose-driven businesses such as innocent, Ben & Jerry’s, IKEA, Unilever, and Co-op to craft award-winning brands, campaigns, and content. Their mission leverages the profound influence of the creative industry to inspire change, rather than perpetuating the cycle of false needs and desires prevalent in today's consumer culture. Committed to backing entities that are actively fixing pressing issues, Nice and Sure aims to reshape mindsets and promote better demand through creativity.