Oberalp Sustainability Profile

Oberalp says sustainability is part of how it runs the business, not just a side project. Its main focus areas are fair working conditions, circular design, and cutting emissions. The company says it wants to halve its emissions by 2030 and reach net zero by 2050. It also says it shares reports and data to be more transparent about progress. Independent sources show a mixed picture: Good On You gives its Wild Country brand low marks for planet issues but better marks for workers and animals, while customer review data for related Oberalp sites is strong on one site and weak on another. Overall, the group appears active on sustainability, but its public proof is uneven.

Positive Sentiment Found
Public sentiment is mixed but includes some strong positive signals. Good On You rates Wild Country, which is owned by Oberalp Group, as “It’s a start” overall, with a 2 out of 5 Planet score, 3 out of 5 People score, and 4 out of 5 Animals score. That means the brand has some better labour and animal-related policies, even though its environmental work is judged weak. Good On You also notes supplier monitoring, BSCI and Fair Wear Foundation certification for much of final production, and a non-mulesed wool policy. On the consumer side, one Trustpilot page for deralp.de shows a 4.8 out of 5 rating from 70 reviews, which suggests strong satisfaction on that site. The Commons app also has a 4.8 out of 5 average rating and says it helps people avoid greenwashing and find more sustainable brands, though that is about the app, not Oberalp itself.

Common Criticisms:
The main criticism in the available material is environmental. Good On You rates Wild Country’s Planet score at 2 out of 5 and says it is not taking adequate steps to manage greenhouse gas emissions. It also says there is no evidence of meaningful action on biodiversity or water use, and that the brand uses few lower-impact materials. On the people side, Good On You says there is no evidence of strong diversity and inclusion action in the supply chain and no proof that most workers are paid living wages. Consumer review data is also uneven: alp-shop.ch is rated 2.2 out of 5 from 734 Trustpilot reviews, with complaints about long delivery, bad tracking, and review requests sent before parcels arrived. That points to service problems, while the sustainability picture still lacks broad independent verification.