Pedal Group Pty Ltd Sustainability Profile

Pedal Group Pty Ltd, established in 2008 by Matt Turner, operates as a global specialty bicycle retailer. Known primarily for their retail brand, 99 Bikes, which has stores spread across Australia, New Zealand, and the United Kingdom, the company excels in providing diverse cycling products. Pedal Group also manages Advance Traders, a wholesale brand that distributes various leading global brands to independent bike stores. Additionally, the corporation oversees Pedal Group Property, owning some of the properties where their retail stores operate. The company's founding purpose is to enrich the mind, body, earth, or soul with the freedom of riding, emphasizing a commitment to holistic well-being and environmental consciousness.