Plend Sustainability Profile

Plend is a pioneering consumer lender based in the UK, dedicated to redefining credit assessment for those overlooked or underserved by traditional financial institutions. Founded three years ago, the company boasts a specialized team with expertise in credit risk, open-banking, machine learning, and B2C fintech. Plend has created the "PLEND Score," a unique lending model that offers access to credit at genuinely affordable rates. Their mission centers on fostering a fairer financial future by accurately assessing true affordability, enabling individuals to lead fulfilling lives.