Priceline

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Priceline Sustainability Profile

Priceline is not currently tracking sustainability.

Sustainability Summary

  • Good On You - Not found
  • Ethical Consumer - This information is locked, visit Ethical Consumer's website
  • B Corp - Not found
  • Trustpilot - 2.4/5
  • This is an unclaimed profile. Priceline has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.
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Priceline is a health and beauty retailer, but the public material found here shows very little clear sustainability information on its own website. Several pages for sustainability, ESG, responsibility, impact, and environment return a not-found message, which suggests the company has not made a public sustainability hub easy to find. Independent third-party material also does not show a formal sustainability rating or certification for Priceline itself. The strongest public signal is negative customer feedback on Trustpilot for Priceline’s main domain, while the rest of the evidence is mostly about the wider Booking Holdings group, not Priceline Australia specifically. Overall, Priceline’s public ESG picture looks limited and hard to verify.

Common Criticisms:
Public sentiment in the material is mostly negative or unclear. Trustpilot search snippets for Priceline’s main domain show a 2.4 rating and mention mixed booking experiences, with some customers saying support was helpful but others reporting problems with bookings. The snippets do not give a full review breakdown, but they do point to weak customer satisfaction. On the sustainability side, the biggest concern is not a specific scandal but a lack of public information: several Priceline pages for sustainability, ESG, responsibility, impact, and environment return not-found messages, which makes it hard for outsiders to check claims or see progress. That kind of missing or unpublished data can look like poor transparency, even if work is happening behind the scenes.

About Priceline

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Priceline Sustainability Actions

Sustainability pages not available

Priceline’s Australian website shows not-found pages for sustainability, ESG, responsibility, impact, and environment. That means a visitor looking for public sustainability information cannot easily find a report, policy page, or goals page on the site. This does not prove the company has no sustainability work, but it does show that the information is not being presented clearly to the public on these pages.

Sustainable travel page exists

Priceline’s travel-related site includes a page called “Sustainable Travel at Priceline.” The page title suggests the wider Priceline travel business shares sustainability-related travel information, but the content shown here is only a heading and navigation text. It does not provide enough detail to confirm specific actions, targets, or results for Priceline Australia.

Part of Booking Holdings

Independent material about Booking Holdings says Priceline is one of its consumer brands. That wider group reported sustainability work in 2023, including lower emissions, renewable electricity in offices, and more sustainability information shared by travel partners. This is group-level information, not a direct Priceline Australia disclosure, but it helps explain the corporate structure behind the brand.

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Priceline Sustainability Commitments

2040

Net-zero goal for value chain

Booking Holdings, the parent group that includes Priceline, says it is committed to reaching net-zero greenhouse gas emissions across its value chain by 2040. Net-zero means cutting emissions as much as possible and balancing the rest. The group also says its climate plan is validated by the Science Based Targets initiative (SBTi), a body that checks whether climate targets match climate science.

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About Priceline

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Sustainable Development Goals

Priceline is committed to advancing these Global Goals to promote prosperity for people & planet.

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Frequently Asked Questions

Has Priceline published a sustainability report?

Confidence: Low. As of September 2026, Priceline has not publicly shown a sustainability report on the pages found here. Its Australian sustainability, ESG, responsibility, impact, and environment pages all return not-found messages. That means a consumer cannot easily check a report or formal targets on Priceline Australia’s site. The wider Booking Holdings group has published sustainability reporting, but that is not the same as a Priceline Australia report. Consumers who want a report can ask Priceline directly through its contact channels or check the parent company’s reporting pages.. Sources: Priceline sustainability page, Booking Holdings / GSTC - https://www.priceline.com.au/sustainability, https://www.gstc.org/booking-holdings-2023-sustainability-report/

What is Priceline's sustainability rating?

Confidence: Low. As of September 2026, Priceline does not appear to have a clear public sustainability rating from the main independent raters checked here. Good On You does not show a listed assessment in the material provided, and there is no B Corp certification for Priceline itself. Trustpilot is a customer review site, not a sustainability rater, and it shows a 2.4/5 score for Priceline’s main domain. That score reflects customer service experience, not ESG performance. Consumers looking for a formal sustainability rating may need to rely on the wider Booking Holdings group or ask Priceline for more disclosure.. Sources: Good On You, B Corp, Trustpilot - https://www.bcorporation.net/, https://www.trustpilot.com/review/www.priceline.com

What sustainability certifications does Priceline have?

Confidence: Low. As of September 2026, no sustainability certification for Priceline itself is publicly confirmed in the material found here. The wider Booking Holdings report mentions third-party sustainability certifications for some travel partners, and it says the group works with GSTC, the Global Sustainable Tourism Council, but that is not a Priceline Australia certification. No B Corp certification is shown for Priceline. If a shopper wants to verify product-level claims, such as a “sustainable tube” on a product listing, they should ask Priceline or the brand behind the product for the exact certification details.. Sources: Booking Holdings / GSTC, Priceline homepage - https://www.gstc.org/booking-holdings-2023-sustainability-report/, https://www.priceline.com.au

What is Priceline's carbon footprint?

Confidence: Low. As of September 2026, Priceline Australia has not publicly disclosed a carbon footprint in the material found here. The wider Booking Holdings group reported an 84% cut in absolute Scope 1 and 2 emissions versus its 2019 baseline and a 22% cut in Scope 3 emissions. Scope 1 and 2 cover direct emissions and purchased energy, while Scope 3 covers emissions across the value chain. Those figures belong to the parent group, not Priceline Australia specifically. Consumers who need a Priceline-specific footprint should request it directly from the company.. Sources: Booking Holdings / GSTC, Priceline ESG page - https://www.gstc.org/booking-holdings-2023-sustainability-report/, https://www.priceline.com.au/esg

Is Priceline's packaging sustainable?

Confidence: Low. As of September 2026, Priceline has not publicly provided a full packaging policy in the material found here. One product listing on the site describes a La Roche-Posay sunscreen as having a “sustainable tube,” which suggests some packaging claims may appear on individual products. But that is not enough to show a company-wide packaging standard. Because the term can be vague, consumers should look for the exact material, certification, or supplier statement behind any packaging claim before treating it as verified.. Sources: Priceline homepage, Priceline sustainability page - https://www.priceline.com.au, https://www.priceline.com.au/sustainability

Is Priceline ethical in its supply chain and workers?

Confidence: Low. As of September 2026, there is not enough public evidence here to judge Priceline’s supply chain or worker practices in detail. The company’s Australian ESG and responsibility pages are not available, so there is no easy public disclosure on labour standards, supplier checks, or worker protections. The wider Booking Holdings report mentions vendor diversity and sustainability work with partners, but that does not answer Priceline Australia’s own labour questions. Consumers who care about ethics should ask for supplier standards, audit details, and worker policies directly from Priceline.. Sources: Priceline responsibility page, Booking Holdings / GSTC - https://www.priceline.com.au/responsibility, https://www.gstc.org/booking-holdings-2023-sustainability-report/

What is Priceline doing about sustainability?

Confidence: Moderate. As of September 2026, Priceline’s own Australian website does not show a clear public sustainability program, because its sustainability-related pages return not-found messages. The strongest sustainability evidence comes from the wider Booking Holdings group, which says it cut emissions, moved offices to 100% renewable electricity, and expanded sustainability information for travel partners. Priceline is one of Booking Holdings’ consumer brands, so some of that work may sit at group level rather than in Priceline Australia. Consumers who want a Priceline-specific plan should ask the company for its current goals, reporting, and timelines.. Sources: Priceline sustainability page, Booking Holdings / GSTC, Priceline homepage - https://www.priceline.com.au/sustainability, https://www.gstc.org/booking-holdings-2023-sustainability-report/, https://www.priceline.com.au