Purdey's sustainability approach centers on traditional craftsmanship and environmental stewardship. Their initiatives combine local production methods with biodiversity enhancement, particularly through their tree planting program at the Royal Berkshire estate. While maintaining traditional gunmaking practices, they have implemented policies for partial supply chain sustainability and animal welfare considerations.
About Purdeys Jewellers
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Purdeys Jewellers Sustainability Actions
Purdeys Jewellers Sustainability Commitments
2021
Tree Planting Per Gun Sale
Plant one tree for every gun or rifle sold, recognizing the walnut wood used in production, with tracking available for owners
2022
Annual Tree Planting Target
Plant up to 100 trees annually at the Purdey Royal Berkshire estate to enhance biodiversity
Evidence