Rebel Muse

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Rebel Muse Sustainability Actions

Sustainable Material Sourcing in Activewear

Ell/Voo line used 316,700 meters of fabric made from 90 tonnes of recycled material, achieving 65% recycled content in 2024

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Plastic Reduction Initiative

Switched to paper-based hangtag loops, eliminating 1 million plastic components from landfill annually

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Sports Ball Recycling Program

Partnered with TreadLightly to provide recycling services for sports balls through in-store collection bins

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Shoe Recycling Achievement

Collected 58 tons (22,274 pairs) of shoes for recycling into gym mats, floors, and playgrods in 2023

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Uniform Recycling Program

Partnered with Upparel to recycle used team member iforms, diverting over 4 tonnes of textiles from landfill

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About Rebel Muse

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