Scamp & Dude Sustainability Profile

Scamp & Dude, founded by Jo Tutchener-Sharp in 2016 following her life-threatening brain haemorrhage, epitomizes resilience and compassion within the fashion industry. The brand began with a mission to provide comfort to children separated from their loved ones through uniquely designed clothing and accessories that bear empowering messages and symbols like the neon pink lightning bolt dubbed the 'Superpower Button'. Originally a children-centric brand, Scamp & Dude has expanded significantly into womenswear, which now comprises the majority of its offerings. The brand is also dedicated to charitable causes, donating significant portions of their products to women with cancer and children who have lost a parent.