Sustained Fun Sustainability Profile

Sustained Fun, a pioneering toy company from New Zealand, has been established by ecologists Helen Townsend and Anthea Madill in 2021. Known for its multi-award-winning products, Sustained Fun strives to combat climate anxiety among children while fostering environmental appreciation through innovative play. Their toys are crafted to ensure prolonged enjoyment and minimal waste, integrating S.T.E.M. principles to enhance both fun and learning. The founders' deep-rooted environmental principles, derived from careers as an ecologist and a marine biologist, distinctly influence the company's operations and product offerings.