The Body Shop presents itself as a long-running beauty brand with a strong focus on ethics, women’s empowerment, and sustainability-linked values. Its own site says it was founded in 1976 and describes the brand as a “pioneer of ethical beauty.” Independent third-party evidence in the scraped content is mixed. Trustpilot shows a low customer rating, while B Corp material confirms that InNature Berhad, the franchise business linked to The Body Shop, is a Certified B Corporation. Other third-party mentions suggest the brand is often discussed in sustainability and ethical-beauty contexts, but the available evidence here does not show a full, current sustainability report or detailed public ESG data. Positive Sentiment Found Positive third-party sentiment is limited in the material, but there are a few clear signals. A B Corp snippet confirms that InNature Berhad, the franchise business linked to The Body Shop, is a Certified B Corporation, which means it has passed an outside check on social and environmental performance, governance, and transparency. The Commons Earth also lists The Body Shop in a search result for “Botanicals” brands and says brands are independently evaluated and rated by its carbon experts, although no score is shown here. On the brand’s own site, The Body Shop is also described as a long-running ethical beauty brand with a 50-year history, which helps explain why it still appears in sustainability-focused discussions. Common Criticisms: The clearest negative signal in the scraped material is customer feedback on Trustpilot. The Body Shop International has a 1.8 out of 5 rating based on 1,381 reviews, which points to widespread dissatisfaction among reviewers. The snippet does not break down the complaints in detail, but a score this low usually means many customers had poor experiences. Beyond that, the available material does not show strong independent evidence for the brand’s current sustainability performance, such as a public ESG report, verified emissions data, or detailed supply-chain disclosures. That gap does not prove poor performance, but it does mean outside readers cannot easily check the brand’s claims from the material provided.
About The Body Shop
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The Body Shop Sustainability Actions
The Body Shop Sustainability Commitments
2025
Fully recyclable packaging
The Body Shop said it is committed to making 100% of its packaging recyclable, reusable, or compostable by 2025. That means it wants all packaging to fit one of those three end-of-life paths, so less of it ends up as waste. This is a packaging target with a clear year attached.
2030
Half of packaging from recycled material
The Body Shop said its longer-term packaging goal is to reach 50% recycled content by 2030. Recycled content means packaging made partly from material that has already been used before. The brand said it expects to reach that target sooner, but 2030 is the stated deadline.
2026
New sustainability roadmap
The Body Shop said it will unveil a new sustainability roadmap in 2026. The plan is expected to set actions and goals for the next decade and longer-term milestones through 2050. It is meant to focus on people and communities, nature and biodiversity, and climate and circularity.