The Very Good Bra Sustainability Profile

The Very Good Bra is a pioneering initiative by a female entrepreneur in Bondi Beach, Australia. The brand was founded to tackle the significant issue of clothing textile waste, focusing specifically on bras, which are primarily made from environmentally harmful materials like polyester, nylon, and spandex. The company has achieved a milestone by creating the world's first fully compostable bra available in 27 sizes. Everything from the elastic to the sewing thread and labels is made from 100% botanically circular materials, allowing the products to be composted at home. The brand emphasizes sustainability by running pre-sales to avoid overproduction, offering replaceable straps, and facilitating a community for exchanging bras. Additionally, The Very Good Bra partners with a social enterprise for order fulfillment, providing employment to individuals facing work barriers.