Tom's of Maine has been a pioneer in creating natural personal care products for over five decades. Founded by Tom and Kate Chappell in 1968 after moving to Maine, the company was born out of a desire for healthier, simpler living. Starting with products devoid of artificial flavors, fragrances, sweeteners, colors, and preservatives, Tom's product line has grown to include toothpaste, deodorant, mouthwash, antiperspirant, bar soap, body wash, dental floss, and toothbrushes. All products are made from naturally sourced or derived ingredients and are cruelty-free. The company is also known for its commitment to social responsibility, donating 10% of profits to various nonprofits and fostering a company culture that encourages volunteerism.