WUKA Sustainability Profile

Established in 2017 by Ruby Raut and Dave Slocombe, WUKA is recognized as the UK's premier brand for period wear. The company stands out as the pioneering producer of reusable, fully leak-proof period underwear in the UK, devised to eliminate the need for conventional pads and tampons. Each pair of WUKA period pants can prevent 200 disposable products infused with plastic from reaching landfills or the oceans. Named with an acronym for "Wake Up Kick Ass," WUKa aims to empower menstruating individuals by providing high-quality, sustainable menstrual solutions, while fighting against period poverty and the associated stigmas and shaming. WUKA offers a diverse line of award-winning underwear designed for various flow levels, alongside period leggings, sports shorts, swim bikini briefs, and an array of accessories like hot water bottles and wellness sets.