Founded in 2002 in Shanghai, ZUCZUG, or "Su Ran" in Chinese, meaning "plainness," serves as a multi-brand platform aimed at curating a new lifestyle. The platform includes diverse brands like ZUCZUG for fashion, 4M36 for basics, klee klee focused on environmental friendliness, An Ko Rau for sports, 3ge3 offering artful goods, and WHM extra one for bags and accessories. Additionally, it operates a retail and select shop within the PARK. Notably, ZUCZUG engages in multidimensional collaborations across photography, graphic design, architectural design, arts, music, and public welfare, consistently reflecting its core values of "plainness" and "life and imagination."
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