NEW EPISODE | The Environmental Cost of Digital Growth

This article was contributed by Sustainable Transformation Podcast.

In this episode, Kiarne is joined by Ross Sardi, CEO of First Focus, to unpack the real and growing environmental footprint of tech. From the energy costs of AI to the unseen emissions hiding in the cloud, Ross gets honest about the industry’s challenges, and what can actually be done right now.

The pair discuss the complexity of global supply chains. The lifecycle of devices. The way procurement, design, and digital infrastructure decisions can quietly shape a company’s footprint.

They dive into:

• Why emissions data in tech is still based on best guesses
• What really powers the blockchain (and why it’s not as decentralised as it seems)
• Why Bitcoin mining is often done in countries with low cost energy and loose regulation
• What actually happens when you lease or recycle tech equipment
• How data storage, travel and even the images you generate are driving your footprint
• Practical, measurable ways businesses can reduce their tech impact, without overhauling everything

Whether you’re storing files, scaling AI, or just thinking about that next device upgrade, this episode is packed with the kind of insights that make you look twice at your tech.

MENTIONS:

MENTIONS:
First Focus
Software as a Service (SaaS)
Artificial Intelligence (AI)
Cryptocurrency
Power Management Policies

LINKS:
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Produced by the Nova Entertainment Network, Season Three features episodes from Officeworks, Polar Enviro and many more! Season Two episodes feature guests from Edge Impact, Who Gives A Crap and plenty more. Don’t forget to check out season one to hear interviews with Coles, Country Road, Energy Locals, Banksia Foundation, Telstra, Bared Footwear plus more.

Tune in to the Sustainable Transformation podcast, available now on your favourite podcast platforms!