Active Casual

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Active Casual Sustainability Actions

Published sustainability goals

Active Casual says it has four sustainability goals: responsible sourcing, clean and green operations, care for people, and connecting with the planet. It says it wants to cut waste, save energy and water, and avoid chemicals where possible. The brand also says it looks at the impact of its products on people and the environment, including water use, energy use, and emissions.

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Uses natural-fibre materials

The brand says most of its activewear uses natural or organic materials such as bamboo. It presents bamboo as a fast-growing plant that can need little irrigation or fertiliser. It also says natural fibres can break down more easily than synthetic fibres, which it describes as a source of pollution in oceans and waterways.

Lists material certifications

Active Casual says its materials are linked to several certifications and standards, including Better Cotton Initiative, Global Organic Textile Standard (GOTS), Textile Exchange, and OEKO-TEX Harmful Substance. These are third-party systems that set rules for cotton sourcing, organic textile production, fibre traceability, or testing for harmful substances. The page does not give product-by-product certification details.

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Claims ethical production practices

The brand says it works with manufacturers that pay fair and equitable wages, provide safe working conditions, and support diversity, equity, and inclusion. It also says it prefers production partners that follow strict environmental rules, use renewable energy, and recycle or conserve water. These are self-reported supply chain claims, not independent audits in the material provided.

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Promotes bamboo as a key fibre

Active Casual highlights bamboo as a main material in its range. It says bamboo grows quickly, may help with carbon storage, and can be grown with little irrigation or fertiliser. It also says bamboo can offer UV protection. These points are presented as part of the brand’s material story, not as independently verified environmental performance data.

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