Adore Tanning

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Adore Tanning Sustainability Actions

Explained spray tan ingredients

Adore Tanning published an article explaining how spray tan solutions work and what they are made from. The post says the main active ingredients are DHA (dihydroxyacetone) or erythrulose, which react with the outer layer of dead skin cells to create a tan-like colour. It also says the process is non-toxic and only affects the skin’s outer layer. This is product education rather than a sustainability claim, but it does show the brand has explained the chemistry behind its tanning products for customers.

Promoted sunless tanning

The brand has published blog content that presents spray tanning as an alternative to UV tanning. One post says more people are turning away from the danger of the sun’s UV rays and choosing sunless spray tan instead. This is a health-related message rather than a full ESG programme, but it is still a published action linked to the brand’s tanning products and how they are positioned in the market.

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Shared product-use guidance

Adore Tanning has also published advice on how to prepare skin before a spray tan and how to store tanning solution properly. The guidance covers exfoliating, avoiding leftover moisturiser or deodorant, and keeping products in the right conditions. This is not a formal sustainability initiative, but it is a practical action that helps customers use products more effectively and may reduce waste from poor use or storage.

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