Adorn Cosmetics Sustainability Commitments
2008
Naked Products
Our cosmetics are packaged 'naked' (have no outer boxes or plastic). 2 million outer product boxes & plastic wrap have been prevented from landfill
2008
Zero Waste Refills
Our beauty refills use up to 90% less plastic than manufacturing more cosmetic packaging. 200,000+ cosmetic pots have been reused & saved from landfill.
2008
Product Sampling
To help minimise unnecessary landfill Adorn has sold product samples since 2008. 396,080 have been sold since 2009 which potentially means the equivalent full sized products have been prevented from landfill. The sample packaging can be sent back to Adorn for recycling with Terracycle OR for most customers they are re-purposed as travel size pots. ting resources
2008
Cruelty Free Tools
Over 70,000 vegan brushes have been sold. Using synthetic bristles means less demand for animal hair and less animal cruelty.
2014
Plastic Wrap Elimination
Since 2014 we have saved approximately 336,000m / 336 km (42,000 m / 42 km per year) of plastic bubble wrap by switching to wrapping orders in biodegradable paper wrap. Customers reuse this paper wrap for their own gifting or given to schools for arts and crafts and we LOVE that!
2019
Plastic Bag Elimination
In 2019 we switched from Aus Post plastic postal satchels and started using compostable postal bags from Hero Packaging. So far, we have saved 160,968 plastic postal bags from ending up in landfill. Customers are encouraged to support our zero waste commitment by re-using our postal bags to return their empty ‘non-refillable’ Adorn packaging to our HQ in Melbourne. This packaging is then sent to Terracycle to recycle into other plastic goods.
2020
Recycle + Repurpose.
2 years post providing our zero waste initiative through Terracycle, approximately 2000 empty Adorn products have been recycled.
2023
Online Retail Industry Awards: Best Pure Play Retailer Finalist
Our success as a purely online retailer was highlighted, showcasing our commitment to offering sustainable products and eco-friendly initiatives.
2023
Online Retail Industry Awards: Industry Recognition Finalist
We were acknowledged for our sustainability contributions and achievements in the online retail space.
2023
Online Retail Industry Awards: Best End-to-End Customer Experience Finalist
We were recognised for delivering exceptional customer experiences, emphasizing our dedication to eco-conscious packaging and sustainable practices throughout the entire customer journey.
2023
Circular Beauty Pioneer
In our 15 year history spearheading sustainability in the beauty industry, over 155,000 Adorn plastic pots & bottles have been reused due to our refill program.
2023
Telstra Best of Business Awards: Promoting Sustainability Finalist
We were recognised for our commitment to sustainable practices and reducing environmental impact within the cosmetics industry.
2023
Telstra Best of Business Awards: Embracing Innovation Finalist
Our innovative approaches to product development and packaging earned us recognition for driving change in the beauty sector.
2023
Industry Advocacy
Adorn's Founder, Briony Kennedy's role as a thought leader in sustainable practices and her involvement in media and events reflect an effort to scale circular solutions beyond Adorn to the wider industry.
2023
Sustainable Collaborations
Aligning our brand mission with the values of their target audience, they have attracted customers who are passionate about supporting eco-conscious and cruelty-free beauty options.
2024
New Refillable Packaging
In 2024 we transferred approximately 20 more product lines to refillable packaging, significantly reducing packaging waste and resource consumption.
2024
New 30% PCR Recyclable Packaging
We introduced new 30% PCR recyclable packaging to reduce our environmental impact and support sustainability efforts.
2024
Sustainable Beauty with Adorn’s Refillable Mascara
Adorn Cosmetics' Build-Your-Own Refillable Mascara is a testament to our commitment to sustainability. Our Australian-made, vegan, and cruelty-free mascara features customisable, reusable silicone wands that prevent unrecyclable wands from ending up in landfills. Encased in eco-friendly PCR plastic tubes, our mascara minimises waste and promotes a circular approach to beauty. By choosing our refillable mascara, you’re not only enhancing your beauty routine but also supporting a more sustainable future.
2024
Our Sustainability Initiatives Web Page
We introduced our "Cleaner, Greener, Guilt-Free Beauty" page to highlight our commitment to sustainability. This page provides customers with information on how to refill their products, recycle effectively, and learn about our overall eco-friendly initiatives, making it easier to enjoy beauty products while caring for the planet.
2024
Refill Counter: Eliminating Single-Use Beauty Plastic
We added a Refill Counter to our website to showcase our impact in reducing single-use plastic. Since 2008, we have saved over 200,000 pots, jars, and bottles from ending up in landfill, highlighting our ongoing commitment to sustainable beauty practices.
Evidence