Adorn Cosmetics Sustainability Commitments
2008
Naked Products
Our refillable makeup makeup and skincare are sold 'naked' (no single-use boxes, no plastic seals, and no unnecessary packaging). 2 million outer product boxes & plastic wrap have been prevented from landfill.
2008
Zero Waste Refills
Our beauty refills use up to 90% less plastic than manufacturing more cosmetic packaging. 200,000+ cosmetic pots have been reused & saved from landfill.
2008
Product Sampling
To help minimise unnecessary landfill, Adorn has sold product samples since 2008. Since 2009, 396,080 samples have been sold, potentially preventing an equivalent number of full-sized products from ending up in landfill. Sample packaging can be returned to Adorn for recycling via TerraCycle, or, for most customers, repurposed as travel-size pots, helping to reduce waste and conserve resources.
2008
Cruelty Free Tools
Over 70,000 vegan brushes have been sold. Using synthetic bristles means less demand for animal hair and less animal cruelty.
2014
Plastic Wrap Elimination
Since 2014, we have saved approximately 336,000 m (336 km) of plastic bubble wrap—around 42,000 m (42 km) per year—by switching to wrapping orders in biodegradable paper wrap. Customers reuse this paper wrap for their own gifting or donate it to schools for arts and crafts, and we love that!
2019
Plastic Bag Elimination
In 2019, we switched from Australia Post plastic postal satchels to compostable postal bags from Hero Packaging. Since then, we have saved 160,968 plastic postal bags from ending up in landfill. Customers are encouraged to support our zero-waste commitment by reusing our postal bags to return their empty “non-refillable” Adorn packaging to our HQ in Melbourne. This packaging is then sent to TerraCycle for recycling into other plastic products.
2020
Recycle + Repurpose.
Two years into our zero-waste initiative with TerraCycle, approximately 2,000 empty Adorn products have been recycled.
2023
Online Retail Industry Awards: Best Pure Play Retailer Finalist
Our success as a purely online retailer was highlighted, showcasing our commitment to offering sustainable products and eco-friendly initiatives.
2023
Online Retail Industry Awards: Industry Recognition Finalist
We were acknowledged for our sustainability contributions and achievements in the online retail space.
2023
Online Retail Industry Awards: Best End-to-End Customer Experience Finalist
We were recognised for delivering exceptional customer experiences, emphasizing our dedication to eco-conscious packaging and sustainable practices throughout the entire customer journey.
2023
Circular Beauty Pioneer
In our 15-year history of spearheading sustainability in the beauty industry, over 155,000 Adorn plastic pots and bottles have been reused through our refill program.
2023
Telstra Best of Business Awards: Promoting Sustainability Finalist
We were recognised for our commitment to sustainable practices and reducing environmental impact within the cosmetics industry.
2023
Telstra Best of Business Awards: Embracing Innovation Finalist
Our innovative approaches to product development and packaging earned us recognition for driving change in the beauty sector.
2023
Industry Advocacy
As founder of Adorn, Briony Kennedy is a thought leader in sustainable practices, and her involvement in media and events reflects an effort to scale circular solutions beyond Adorn and into the wider industry.
2023
Sustainable Collaborations
By aligning our brand mission with the values of our target audience, we have attracted customers who are passionate about supporting eco-conscious and cruelty-free beauty options.
2024
New Refillable Packaging
In 2024, we transitioned approximately 20 additional product lines to refillable packaging, significantly reducing packaging waste and resource use.
2024
New 30% PCR Recyclable Packaging
We introduced new 30% PCR recyclable packaging to reduce our environmental impact and support sustainability efforts.
2024
Sustainable Beauty with Adorn’s Refillable Mascara
Our Build-Your-Own Refillable Mascara reflects our commitment to sustainability. This Australian-made, vegan, and cruelty-free formula features customisable, reusable silicone wands that help prevent unrecyclable components from ending up in landfill. Encased in eco-friendly PCR plastic tubes, it reduces waste and supports a circular approach to beauty. By choosing it, you’re not only enhancing your beauty routine but also contributing to a more sustainable future.
2024
Our Sustainability Initiatives Web Page
We introduced our "Cleaner, Greener, Guilt-Free Beauty" page to highlight our commitment to sustainability. This page provides customers with information on how to refill their products, recycle effectively, and learn about our overall eco-friendly initiatives, making it easier to enjoy beauty products while caring for the planet.
2024
Refill Counter: Eliminating Single-Use Beauty Plastic
We added a Refill Counter to our website to showcase our impact in reducing single-use plastic. Since 2008, we have saved over 200,000 pots, jars, and bottles from ending up in landfill, highlighting our ongoing commitment to sustainable beauty practices.
2025
Implemented 25% Ocean Waste Plastic Packaging
Our travel range now features packaging made with 25% Ocean Waste Plastic, helping reduce pollution and give new life to reclaimed materials. This innovation reflects our ongoing commitment to sustainability—luxury beauty that cares for both you and the planet.
2026
Introduced a new refill-focused loyalty membership
We introduced a new Platinum rewards tier to further incentivise sustainable choices, offering customers 20% off all refills for 12 months. This exclusive tier rewards loyalty while making it even easier to continue choosing refillable, low-waste beauty solutions.
