Alice’s Wonderland

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Alice’s Wonderland Sustainability Actions

Sells outdoor gear and apparel

The store sells clothing, footwear, outerwear, equipment, and gift cards through its online shop. The product mix includes outdoor and performance brands such as Patagonia, Smartwool, The North Face, and Keen. Selling these kinds of products can matter for sustainability because outdoor brands sometimes use longer-lasting materials or repair-focused designs, but the store itself does not publish details about how it chooses products on environmental or labour grounds.

Offers returns and shipping info

The contact page says orders over $100 ship free and that returns cost $5. This is not a sustainability programme on its own, but it does show the store has a defined returns process. Clear return rules can help reduce confusion and may support better order handling, although the site does not explain whether returns are reused, resold, or recycled.

Uses website privacy controls

The privacy policy explains what customer data is collected, how it may be used, and how people can opt out of direct marketing. It also says the store uses cookies to track site use and improve the website. This is mainly a data privacy practice rather than an environmental one, but it is part of the brand's wider responsibility to handle customer information carefully.

About Alice’s Wonderland

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