Allgoods Bridal

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Allgoods Bridal Sustainability Actions

Focus on pre-loved dresses

The brand promotes buying pre-loved wedding dresses instead of new ones. This matters because reusing an existing dress avoids the water, energy, and waste linked to making a new garment. The content also says the store carries sample gowns and other dresses that already exist, which helps keep clothing in use for longer and supports a more circular way of shopping.

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Carries independent designers

The brand says it only stocks independent designers that it believes care about sustainability and ethical practice. The source explains that some of these designers make dresses to order, so they do not overproduce stock. It also mentions design choices like using less fabric waste, making linings from scraps, and using recycled or biodegradable shipping materials.

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Supports dress reuse and resale

The brand encourages shoppers to keep a wedding dress in use after the wedding by selling it, consigning it, or repurposing it. This reduces the chance that a dress sits unused in storage or ends up thrown away. The content also suggests using a tailor to turn a wedding dress into something that can be worn again, which extends the life of the garment.

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Sources stock through charities

The studio says it sources dresses from charities such as The Red Cross, Les Bourgs Hospice, The British Heart Foundation, Cancer Research, and Oxfam. This shows a reuse-led model that can help move clothing through second-hand channels instead of sending it to waste. The brand also says it checks new suppliers carefully before working with them.

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Tracks impact from sales

The brand says it measures the impact of its dress sales and reports savings in carbon and water, along with money donated to charity. It states that it has saved 1.76 tonnes of carbon, 1,760,000 litres of water, and donated £511 to charitable causes from dress sales. These figures are self-reported, but they show that the business is trying to track environmental and social effects.

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