Our rugs lie lightly on this earth
Armadillo presents itself as a home brand focused on handcrafted rugs made from natural materials. Its public sustainability story centers on using natural fibres, making products designed to last, and reducing waste through slower, more durable design. The company also says it has formal B Corp certification, which means it has been assessed against social and environmental standards. Beyond products, Armadillo has a foundation that supports girls’ education and community projects in several countries. Independent review data in the scraped content is limited, but the brand does have Trustpilot pages for related businesses and a public LinkedIn profile that repeats its sustainability claims. Positive Sentiment Found Public sentiment in the scraped material is mostly positive, but it comes more from the brand’s own channels than from large independent review coverage. Armadillo’s LinkedIn profile says it is a certified B Corp, which means it has been checked against social and environmental standards, and it says the company has recertified under newer rules that cover climate action, human rights, governance, and fair work. The same profile also highlights the Armadillo Foundation, including school funding and scholarship support for girls and young women. Trustpilot snippets for related Armadillo-branded businesses show decent scores, including 4.3 out of 5 from 8 reviews for Armadillo Solar and 3.5 out of 5 from 12 reviews for Armadillo Projects, which suggests some customers have had good experiences with those businesses.
About Armadillo
- Status
- Unverified
- Website
- Visit Website
- Industry
- Furniture
- Founded
- 2009
Armadillo Sustainability Actions
Armadillo Sustainability Commitments
2025
Global B Corp certification
Armadillo says it aims to achieve global B Corp certification by 2025. B Corp is a certification for businesses that meet social and environmental standards, and the company says it is working toward that goal across its wider business. The available text does not show whether this target has already been met, only that it was stated as a future goal in the source material.
2030
Cut virgin fossil packaging
Armadillo’s linked sustainability material refers to a target to reduce the use of virgin fossil-based packaging by 30% by 2030. Virgin fossil-based packaging means new plastic or other packaging made from fossil fuels rather than recycled or renewable sources. The source text presents this as part of a broader move toward lower-impact packaging.
2040
Halve virgin fossil packaging
The source material also says the company aims to halve the use of virgin fossil-based packaging by 2040. This is a longer-term packaging target tied to reducing reliance on new fossil-based materials. No extra detail is given in the scraped content about how the company plans to reach it.