Armadillo

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Armadillo Sustainability Actions

Uses natural rug materials

Armadillo says its rugs are made with natural materials and sustainable processes. The brand describes this as a way to push back against throwaway buying and make products that last longer. On its website and LinkedIn profile, it also says the rugs are handcrafted from natural fibres. This points to a product model that tries to reduce waste by making items meant for long use rather than quick replacement.

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Recertified as a B Corp

Armadillo says it has recertified as a B Corp, which is a certification for companies that meet verified social, environmental, and governance standards. The company says it brought forward its recertification timeline because it wanted to meet the newer B Corp rules sooner. It also says the updated standard now uses non-negotiable requirements across areas such as climate action, human rights, governance, and fair work, with outside assessors making the decision.

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Published an impact report

Armadillo says it has published a third Impact Report covering an 18-month period. The company describes this as part of a wider push for more transparency as it grows. An impact report usually explains what a business has done on social and environmental topics, and it can help readers see progress over time. The available text does not show the full report contents, but it does show that the company is reporting publicly on its sustainability work.

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Runs the Armadillo Foundation

Armadillo says its co-founders set up the Armadillo Foundation in 2017. The foundation first funded Kantilal Vidya Mandir School in Uttar Pradesh, India, where many rugs are made. It later launched scholarship support for girls and now says it supports ten philanthropic partners and four scholarship programs across India, Nepal, Australia, and the United States. Its stated aim is to expand access to education for girls and young women.

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Worked on lower-impact packaging

A press release linked to the brand’s name describes a packaging project for Danone that used biomimicry, which means copying ideas from nature to solve design problems. The packaging was said to be 8% lighter than the previous version and supported by a life cycle assessment, or LCA, which measures environmental impact across a product’s life. This is not Armadillo’s own product line, but it shows the brand name appearing in a sustainability-focused design collaboration.

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Uses a made-to-order model

Armadillo’s website shows many rug colours available as made-to-order rather than always held in stock. A made-to-order model can help reduce overproduction, because items are produced after a customer orders them. The site also shows a mix of stocked and made-to-order options, which suggests the brand uses both ready inventory and slower production for some lines.

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Promotes material innovation

Armadillo says it has collaborated on a room divider made with MarbleWood, described as an algae-based surface. The brand linked this work to a conversation about material innovation, craftsmanship, waste, and sustainability. While this is a collaboration rather than a core product line, it shows the company taking part in design work that explores lower-impact materials.

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What do our labels mean?

Certified B Corporation Logo

Certified B Corporation

About Armadillo

  • Status
  • Unverified
  • Industry
  • Furniture
  • Founded
  • 2009