Australian Getaway Tours

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Australian Getaway Tours Sustainability Actions

Industry sustainability context

The source material shows that Australian tourism is being pushed toward more responsible travel through national and industry programmes. Tourism Australia has promoted the Green is Our Gold promise, which asks tourism businesses to follow five principles: celebrate community, embrace culture, preserve place, respect wildlife, and take care. This is not proof that Australian Getaway Tours has joined the programme, but it does show the sustainability standards now being promoted across the sector. The material also points to a wider focus on lower-impact tourism, local culture, and nature protection in Australia.

Tourism sustainability tools launched

Ecotourism Australia and Tourism Australia launched the Strive 4 Sustainability Scorecard in 2022. This is a pre-certification tool that helps tourism businesses measure where they are on sustainability at a point in time. It looks at four areas: management, environmental impact, social and economic impact, and cultural impact. The tool is meant to help businesses start or improve their sustainability work in a simple way. The material does not say that Australian Getaway Tours has used the scorecard, but it shows a relevant industry tool that the brand could use if it wants to formalise its approach.

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