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Aveeno Sustainability Profile

Caring for all Skin Types + the Planet

For generations, Aveeno® has relied on nature’s soothing and nourishing properties to help provide care for all skin, even the most sensitive. Just as skin can be vulnerable and require special care - so can our planet. This is why we are thoughtful about the choices we make. From choosing ethically sourced ingredients to reducing our environmental footprint. We promise to continue doing our part, learning and evolving, as we continue this journey together!

About Aveeno

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Aveeno Sustainability Actions


We want you to feel good about how we make AVEENO® products. You can only do that if you have the facts. The fact is, AVEENO® doesn't conduct animal testing of our cosmetic products anywhere in the world, except in the rare situation where governments or laws require it. At AVEENO®, we won't ever compromise on the quality or safety of our products or stop seeking alternatives to animal testing.


What we include in our products is just as important as what we exclude from them. We strive to avoid unnecessary and harsh ingredients and prioritise those that are safe and gentle for your skin and the plane. For the environment, we use a US patented system called the Global Aquatic Ingredient Assessment™ tool to help us formulate non-toxic and biodegradable products that are not harmful to aquatic life and ecosystems. Aveeno® products are formulated without triclosan, microbeads, phthalates, 1,4-dioxane, and formaldehyde-releasing preservatives.


From day one, we have worked with farmers to source and process our naturally derived ingredients in a way that preserves their purity and efficacious properties. We do this in an environmentally conscientious manner. - We source our oats from family owned farms, situated in cooler areas that are best suited for their growth - Our oat is 100% pure, non-GMO, and food grade - We use eco-friendly practices like low heat, crop rotation, and pesticide-free fields to help preserve quality - To minimise energy use during transport, our supplier uses a mix of rail and truck from farm to milling centre.

Aveeno Sustainability Commitments


Use Post-Consumer Recycled Plastic

Starting in 2022, we will use post-consumer recycled plastic (PCR) in our new packaging. We’ll increase this across our portfolio, over the next few years.


Refillable Packaging

By 2023 we will offer refillable packaging for our cleansers, washes and lotions.


100% Recyclable, Reusable, or Compostable Packaging

By 2025 our goal is to use 100% recyclable, reusable, or compostable packaging

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About Aveeno

  • Status
  • Unverified
  • Industry
  • FMCG

This information references https://www.aveeno.com.au/animal-testing, https://www.aveeno.com.au/about/sustainability-caring-for-sensitive-skin-and-the-planet and was sourced on 01/11/2021. Is this your business? Suggest an edit