Bubka Sustainability Profile

BUBKA is presented as a sustainable communication agency and B Corp certified business focused on sustainability marketing, credibility and responsible growth. Its content centres on research into how brands communicate sustainability, including work with the University of Ghent on credibility in sustainability marketing. The agency has developed tools such as the Responsible Growth Model and the Net Credibility Score to help companies test sustainability storylines before going to market and assess whether messages build trust. Its public material also discusses greenhushing, climate anxiety and the need for truthful sustainability communication.