Bubka

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Bubka Sustainability Actions

B Corp certified

BUBKA is described as "B Corpâ„¢ Certified" in its LinkedIn posts and profile.

Research on credibility

BUBKA said it had spent years researching credibility in sustainability marketing together with the University of Ghent. The research points to six drivers, and the company says brands that score high on these do not just perform better in campaigns, they build lasting trust.

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Built credibility tools

BUBKA built the Responsible Growth Model to help companies test their sustainability storylines before going to market and the Net Credibility Score to measure whether a message will build trust or break it.

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Discussed greenhushing

In a podcast discussion, BUBKA’s Wim Vermeulen spoke about the reality of climate anxiety, the trap of Greenhushing, the six drivers of sustainability credibility, the Net Credibility Score, responsibility equals revenue, and de-risking the narrative with the responsible growth model.

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What do our labels mean?

Certified B Corporation Logo

Certified B Corporation

About Bubka

  • Status
  • Unverified
  • Employees
  • 5 - 25
  • Country
  • Belgium